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Author Archives: Stojan Kosic

Design is not art

Posted on July 4, 2011 by Stojan Kosic

Usual debate, whether the design is art? Most people mix creativity and aesthetics, as elements of design with art. Creativity is ability of an individual or a group to solve a “problem” or “task”, and the aesthetics is the “science” … Continue reading →

Posted in Branding, Design, Graphic design | Tagged , , | Leave a comment

What’s behind great design?

Posted on July 1, 2011 by Stojan Kosic

Many people believe that great design depends only on the knowledge and skills of a designer, it is of course necessary, but far from sufficient. Best designs arise from a comprehensive market research and analysis. Analysis of competition and knowledge, … Continue reading →

Posted in Branding, Graphic design, Visual identity | Tagged , , | Leave a comment

Steve Jobs talks about brands

Posted on June 1, 2011 by Stojan Kosic

Check out an old video of Steve Jobs talking about brands and branding.

Posted in Branding | Tagged , , , , , | Leave a comment
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