Milano group

MILANO GROUP Ltd. was founded in 2005 in Belgrade. The company is engaged in consulting, design, sales, installation and service equipment for hotels, restaurants, bakeries, pastry shops, pizzerias. Within their group there are two companies, Milano comerc and Milano service. Milano group needed our assistance in brand architecture and brand identity.

Red as more intensive color represent hierarchical greater importance.Two sub-brands are differentiated with sign colors and verbal line and at the same time connected with the shape and position.

After a complete research we decided to take the circle as our main graphic element to build visual identity.

We used main corporate color to communicate with target audience.

Clean desing and transparent red circle as graphic element.

Milano group transfered a part of their business to the web so it was important that their new identity is applied properly.